IronCore Fitness
FitOS3-location gym chain · Pune, India
How IronCore turned manual lead tracking into a 43% lift in conversions and 2.1x PT sales with FitOS.
+43%
Lead conversions
vs. previous 6 months
+27%
Membership renewals
first 90 days
2.1x
PT sales
personal-training revenue
12h
Admin saved / week
per location
The challenge
IronCore was growing across three locations, but the systems holding it together were not. Leads lived in notebooks and WhatsApp, renewals slipped through the cracks, and personal-training upsells depended on whichever trainer happened to remember.
- Leads tracked manually across spreadsheets and chats
- No reliable renewal reminders — memberships lapsed silently
- Personal-training conversions left to chance
- Owners had no real-time view across the three branches
The solution
IronCore deployed Harmiz FitOS as the single system to run sales, retention, and training across all locations.
Unified Lead CRM
Every enquiry — ads, walk-ins, WhatsApp — captured and auto-followed-up in one pipeline.
Automated renewals
Expiring memberships trigger timely reminders before they ever lapse.
PT conversion engine
Eligible members receive the right personal-training offer at the right moment.
Multi-branch dashboard
Owners see revenue, retention, and pipeline across all three locations live.
Implementation
From kickoff to fully live across three locations in under three weeks.
Week 1
Discovery & setup
Mapped IronCore's sales and renewal workflows, imported member and lead data into FitOS.
Week 2
Automation & training
Configured renewal, follow-up, and PT-offer flows; trained admins and trainers across branches.
Week 3
Go-live
All three locations live on FitOS with WhatsApp engagement active for members.
Ongoing
Optimization
Monthly reviews tuned campaigns and offers to push conversion and retention higher.
The results
Within the first quarter, IronCore's numbers moved across every metric that mattered.
Before
- Manual lead tracking
- Missed renewals
- Low PT conversions
- No cross-branch visibility
After Harmiz
- 43% more lead conversions
- 27% increase in renewals
- 2.1x PT sales
- Live multi-branch reporting
The ROI
FitOS paid for itself within the first month and compounded from there.
“We used to lose members without even knowing. Now FitOS follows up on every lead and renewal automatically, and our trainers finally have a system that sells PT for them. It's like adding a sales team that never sleeps.”
Rahul Mehta
Owner, IronCore Fitness
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